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8:00am - 9:00am – Breakfast Networking Reception
 

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9:00am – 9:05am – My Digital Shelf Welcome Speech

 
Sarah Kingham, Director, My Digital Shelf

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9:05am – 9:15am - Chairperson introduction and event overview

​Shobha Kansal, Director of Category Leadership, The Kraft Heinz Company
 

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9:15am – 9:40am – Omnichannel innovations for enhanced customer marketing

Meghan Means, Sr Manager, Shopper Marketing, Molson Coors Beverage Company

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• Hear a case study on CPG retail solutions with the large national retailers in the States – from building and executing the solutions to media and programming

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9:40am – 10:05am – Activating Shopper Data to Optimize Off-Site Media

Brett Banner, SVP, Strategy, PriceSpider
 

• See the latest data from PriceSpider dissecting channel-level performance. 

• Gain a holistic measurement framework, including the metrics at each touchpoint in the shopper journey that can inform media performance. 

• Learn how on-site performance, such as PDP conversions, can help you improve off-site ads, such as product image use and targeting. 

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10:05am - 10:30am - The Omnichannel shopper's Journey  

 

Tiffany Pegues, Director of Digital Strategy, Church & Dwight Co.

 

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10:30am – 10:55am – Networking Coffee Break

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10:55am – 11:20am – ​Understanding your shopper

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Martin Knight-Jones, Vice President Marketing, Kimberly-Clark
 

• Learn from a leading CPG company on how to understand your shopper’s profile and mission

• Get the tips and insights on how to create personalized and targeted marketing to connect with your shoppers​​

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11:20am – 11:45am – Redefining Marketplaces: Search, Social, and the Evolution of Shopper Marketing Budgets​

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Joshua Gebhardt, CEO and Co-founder, Ampd
 

• Shopper marketing budgets have historically been confined to online marketplaces. But these budgets have been expanding into 3rd party digital touchpoints, offering flexibility & a greater reach for brands.

• Unlike on-site marketplace shoppers, social and search platforms attract audiences with different levels of intent, enabling conversions, brand building, market expansion, and more.

• Using shopper marketing budgets across the walled garden can feel like throwing dollars into a black hole. How can you ensure incremental sales and new-to-brand customers?
   

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11:45pm– 12:10pm –  Targeted shopper marketing through​ Personalization & Loyalty

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Jonathan Mancuso, Senior Manager, Partnership Marketing Strategy, Giant Eagle

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12:10pm – 1:10pm – Networking Lunch Break

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1:10pm– 1:35pm – ​ Influencing the shopper along the omni path to purchase with Ahold Delhaize

 

Rudy Dipietro, VP Omnichannel Planning and Execution, Ahold Delhaize USA
 

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1:35pm – 2:00pm – ​ Retail Activations to engage with the in-store shopper ​

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TJ Johnson, Founder, Thrive-X Consulting Agency

 

• Dive into the psychology behind retailers' decisions to feature certain brands over others, and learn how to tailor your sales strategy for optimal category share wins. 

• Learn the art of creating effective brand partnerships and using these collaborations to maximize ROI in retail promotions

• Discover innovative strategies to optimize retail space, ensuring your displays align with the retailer’s brand and theme. Giving you the edge vs your competition.

 

 

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2:00pm – 2:35pm – Understanding and engaging with the Omni-Shopper

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Jenna Vondrasek, Director Omni Growth Intelligence, The Kraft Heinz Company
Colin Waits, Senior Director, Merchandising Operations, Sam's Club
Bob Waibel, Senior Director, Commerce Marketing, Conagra Brands
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2:35pm – 3:00pm – Decoding Impulse Purchases: A Behavioral Approach

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Reid Searls, VP, Product Development, Nailbiter
Lindsay Fankhauser, Sr. Shopper Insights Lead - Snacks, Campbell Soup Company
 

• Delve into the fascinating world of impulse buying behavior. From eye-catching displays to the evolving checkout experience, we explore the driving forces behind unplanned shopping within physical retail spaces. 

• Learn more about Nailbiter's first-of-its-kind Impulse Tracker, leveraging a behavioral video-based approach to observe shoppers in the moment as they make impulse decisions.

• Join us for a collaborative presentation where Campbell's Lindsay Fankhauser shares her firsthand experience leveraging Nailbiter’s impulse insights and provides her unique perspective on the latest trends. 
   

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3:00pm – 3:25pm – Networking Coffee Break

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3:25pm – 3:50pm – Winning in Omnichannel retail as a small to midsize CPG brand

 

Jennifer Ring, Sr. Director, Omnichannel Customer Marketing, Heartland Food Products Group

• Learn how to create an efficient organizational structure and team collaboration to deliver omnichannel success

• Get the tips and insights on how to elevate your partnerships with key retailers and platforms to deliver omnichannel success

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3:50pm - 4:15pm - Full Funnel Marketing Approach for Developing Businesses​

 

​Brittany Cook Konen, Shopper Marketing Lead, Perfetti Van Melle

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• What is the Full Funnel?

• Gaining Internal Alignment to Strategic ownership

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4:15pm – 4:25pm – Chairperson Closing remarks

 

Shobha Kansal, Director of Category Leadership, The Kraft Heinz Company

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4:25pm – 4:30pm – My Digital Shelf Thank you and Closing remarks 

Sarah Kingham, Director, My Digital Shelf 

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4:30pm - 5:30pm – Networking Drinks Reception