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8:00 AM – 9:00 AM Breakfast Networking Reception

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9:00 AM – 9:05 AM My Digital Shelf Welcome Speech

 
Sarah Kingham, Director, My Digital Shelf

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9:05 AM – 9:15 AM Chairperson introduction and event overview​
Shobha Kansal, PhD Candidate, Industry Consultant, & Advisory Board Member, My Digital Shelf

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9:15 AM – 9:40 AM From Positioning to Purchase: Relaunching Legacy Brands Through Digital, Retailer Media & Ecommerce 

Andy Monfalcone, Senior Director Of Marketing, Central Garden & Pet

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• Explore how purpose-driven branding can differentiate your CPG brand in a competitive market

• Learn how to foster an agile, test-and-learn culture that keeps your brand ahead of the curve

 

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9:40 AM – 10:05 AM -  ​Welcome to the Switcher Economy: Where Price Trumps Preference, and Loyalty Is Up for Grabs

 

Chris Cubba, Chief Revenue Officer, Snipp

Brendon Lemon, Director Business Development, Snipp

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• Explore how top CPG brands are using promotions, personalisation, and first-party data to win back attention, drive trial, and build lasting loyalty

• Learn why deal-seeking is driving unprecedented brand switching and redefining what brand loyalty means for CPGs

• Hear how digital offers are being used to drive product trial and capture critical shopper data

• Get a tactical playbook on how shopper marketers can activate smarter, loyalty-focused promotions—right now

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10:05 AM – 10:30 AM - Roundtable 1 - Understanding the OmniShopper

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10:30 AM – 10:55 AM - Networking Coffee Break

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10:55 AM – 11:20 AM – Bridging Digital & Physical Shopper Marketing Strategies ​

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Bob Waibel, Senior Director, Commerce Marketing, Conagra Brands

 

• Discover how shopper marketing has evolved into a data-driven, omnichannel discipline that bridges brand and retail objectives

• Learn how emerging technologies and shifting shopper behaviors are reshaping the in-store and digital experience

• Find out how to create a seamless shopper journey by integrating digital media, in-store activations, and personalized engagement

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11:20 AM – 11:45 PM - Scaling the Omnicommerce Landscape: How to Build, Activate, and Optimize Omnichannel Strategy

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Genevieve Bila, Product Manager, Where to Buy & Shoppable Commerce Solution, PriceSpider​​​

Justen Meyer, Director of Sales, PriceSpider, PriceSpider

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• Gain insights on how to align cross-functional teams around a scalable eCommerce framework built on readiness, engagement, and acceleration

• Learn how to drive operational excellence through optimised product content, retail partner enablement, and global campaign execution

• Discover how to integrate commerce performance data into internal systems for real-time visibility, smarter planning, and accountable spend
   

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11:45 AM – 12:10 PM - Roundtable 2 - Engaging with the OmniShopper​

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12:10 PM – 01:10 PM - Networking Lunch Break

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1:10 PM – 1:45 PM - Panel Discussion: Understanding & engaging with the OmniShopper

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Bob Waibel, Senior Director, Commerce Marketing, Conagra Brands

Dominic Soria, Senior Director, Food, Walmart Connect
Kate Winston, Senior Omni Channel Sales Manager, Digital Experience Group, Hormel Foods

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• Discover how OmniShoppers drive incremental sales, higher lifetime value, and increased engagement across multiple touchpoints

• Learn how to integrate data, technology, and personalization to create a frictionless shopping journey across digital and physical channels

• Find out which key metrics, from awareness to purchase, best evaluate omnichannel success and drive actionable insights

• Explore the roles of media teams, retailers, and category buyers in influencing shopper behavior and ensuring a cohesive strategy

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1:45 PM – 2:10 PM - Winning with Data: Powering Promotions in Real Time, Everywhere

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​Ian Clark, Vice President of Sales, ShopLiftr

​Genevieve Castonguay, Director of Marketing, ShopLiftr
 

• Learn how to amplify trade promotions instantly across any retailer, region, or channel—eliminating silos and enabling true agility to win in-store shopper dollars.

• Discover how real-time data streams help you react to shifting shopper behaviors with precision and speed, staying first to market with the right offer.

• See how dynamic, data-driven promotions adapt in real time and deliver true incremental sales lift—online and in-store—across all touchpoints.

• Experience how to change offers and messaging on the fly, targeting loyal, lapsed, and competitive shoppers with tailored, multi-language promotions—achieving hyper-relevance and creative impact at scale.

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2:10 PM – 2:35 PM - The Power of Partnerships: Unlocking New Growth in Today’s Challenging Retail Landscape
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​Michael La Kier, Vice President, Brand Development, Independent Grocers Alliance

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• Retail is being reshaped by fragmentation, inflation, digital acceleration, and evolving shopper behavior.

• In this era of disruption, no one can do it alone…shared insights, reach, and innovation are key

• Retailers and CPGs must partner to become co-creators of customer value if they want to grow

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2:35 PM – 3:00 PM - Networking Coffee Break

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3:00 PM – 3:25 PM - Winning The Big Game : Inspiring Consumers with a Multi-Brand Omni Activation

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Kate Winston, Senior Omni Channel Sales Manager, Digital Experience Group, Hormel Foods

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•    Keeping messaging authentic for multiple CPG brand Id’s
•    Partnering and leveraging the power ESPN
•    Delivering a consumer-centric ecommerce experience with Instacart

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3:25 PM – 3:50 PM - Channel Marketing Segmentation​

 

​Jenn Dougherty, Senior Manager, Channel Marketing Strategic Accounts, Grocery/Mass, Suntory Global Spirits

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• Discover why a consistent channel strategy is critical for driving brand loyalty and shopper conversion

• Learn how to tailor messaging, promotions, and content to meet the unique demands of each retail channel

• Explore strategies for integrating digital, social, and in-store touchpoints to ensure cohesive brand engagement

• Get insights on key performance metrics to evaluate effectiveness and refine channel strategies over time

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3:50 PM – 04:00 PM - Chairperson Closing remarks
Shobha Kansal, PhD Candidate, Industry Consultant, & Advisory Board Member, My Digital Shelf

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4:00 PM – 4:05 PM - My Digital Shelf Thank you and Closing remarks 

Sarah Kingham, Director, My Digital Shelf 

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